011Who’s Leading “the Herd”?

posted by Administrator on July 22nd, 2006

I just left a comment on diet-blog.com (which, has some great info by the way) and I figured I’d better post on it while I’m thinking about it.

http://www.diet-blog.com/archives/2006/07/21/iced_green_tea_the_new_coke.php

In most industries or cultures, innovation and information usually comes from one or two major “players”.  For example, Microsoft and Google seem to dictate the pace in the computer and search engine industry.

Usually, major moves and new technologies can follow these guys.  Therefore, one can logically follow the trends and anticipate the new things that are coming out.

These guys are “herd leaders”.

So the question is… who’s leading the “herd” in the diet and fitness industry.  You see, there’s no clear direction.

In fact, it seems that there is more “spreading” and dilution going on than anything.

No one can come up with a consistent agreement on what works.  So, this naturally asks the question:

“Is the diet and fitness industry just one big propaganda machine?”

Maybe I’ll hook up my horse and carriage and start going town to town with my “miracle weight loss potions” like in the old days.

Maybe the “old days” aren’t really the “old days”

It’s much easier to deceive people using hope than ever… that I am sure of.  The lure of the quick fix is ultra powerful – as evident day the magnitude of consumer debt.

Here is an easy rule of thumb:  ask yourself…

“If I wasn’t in this situation, how would this product/service look to me from the outside”

Scammers work on emotion and desperation… and the fact that no one is “leading the herd”

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